World Design Review
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Wednesday, 10 December 2025 • World Design Consortium
Exploring How Form Language, Visual Hierarchy, and Material Choices Work Together to Build Cohesive Product Families that Communicate Brand Values
Master Brand Coherence
This article examines how Lavazza's Desea coffee machine demonstrates strategic approaches to strengthening brand identity through product design. It explores form language as a brand asset, inspiration translation processes, visual hierarchy in interfaces, CMF decisions, and platform development for building cohesive product families.
Discover how professional design teams translate brand values into tangible product experiences through deliberate form, material, and interface decisions.
World Design Review is pleased to present award-winning projects from world's best designers and brands.
Ke-HsuanYang
Residence
Osteoid Design Team
Customizable Rigid Orthotic Brace
Moriyuki Ochiai Architects
Nursery
Drew Gilbert
Private Residence
Nedim Mutevelic
Shelving System
Aedas
Office and Commercial
Cheng Jinying
lamp
Egemen Kemal Vurusan
Art Installation
Saiwen Liu
Smart Center
Robin, Wang
Residential House
PepsiCo Design and Innovation
Beverage
Li Zhang
Sales Center
Harsha Ambady
Vault Ring
Mehragin Rahmati
Multifunctional Necklace
Huafang Wang
Hotel and Resort
Cassily Danwei Zhao
Lounge Chair
Heijie He
Baijiu Packaging
Botinkit Shenzhen
intelligent cooking robot
SHXDAL
Hotel
杭州沉浸数字科技有限公司 BLUBLU IMMERSIVE
Interactive Installation
Cerrad Design Team
Tiles
Begum Karadag
Rug
WEIWEI ZHANG
Cleaning Robot
Tecno Camon 40 Series Team
Smartphone
New Elegant Co., Ltd
Lounge Chair
Arash Madani
Residential
Yu Lo
Corporate Headquarter
KLAX
Slab
WKinteriors
Restaurant
Jiawei Wu
Brand Identity
TIGER PAN
Maojian Tea
Dogtas Design Team
Sideboard
Heejae Ju
Fruit Juice
Qian Li
Dining Space Design
Huizi Tian
Hand Cream Packaging
Liang Fang
Hotel